The Bike Walk Ambassador program got underway in spring of 2008. This program will be evaluated by measuring the effectiveness of the program at meeting its priorities and serving the target markets, which include:

• Communities and population groups where bicycling and walking rates are most likely to increase.
• Minority communities, with a focus on culturally-relevant programs and messages.
• Priority communities where there are existing efforts, opportunities to leverage additional resources and support regional equity.

Evaluation will include review of program outcomes, measurement of specific behavior change and a health evaluation of the following. 

1. Deliver an effective marketing campaign
2. Promote a culture of courtesy, acceptance and safety for all mode shares – motorists, bicyclists, and pedestrians
3. Build a program with long-term committed steering committee members
4. Foster a social norm where walking and biking are part of everyday routines
5. Work with community leaders to frame program strategies, build community-based partnerships, and work with volunteers
6. 6. Leverage existing Governmental and Community efforts to maximize results
7. 7. Create a program with clear and measurable outcomes, as well as a built-in evaluation that fulfills the grant’s intent