Smart Trips Union Park is a residential social marketing program which uses individualized techniques to get people out of their cars and choosing sustainable alternatives such as transit, biking and walking. The program targets the approximately 7,100 households in the Union Park neighborhood of St. Paul and contains several elements including materials outreach, events and evaluation. Smart Trips Union Park is the second program of this type conducted by St. Paul Smart Trips, the first being Smart Trips Summit‐U which occurred over the summer of 2008. Going forward, it is part of St. Paul Smart Trips’ long‐term strategic plan to bring similar outreach programs to every neighborhood of St. Paul. Our hope is that the robust evaluation tool that this funding request would support will allow us to demonstrate the effectiveness of this type of programming and thus eliminate the need for repeated evaluation in future program years. This would significantly reduce the cost of this type of programming and enable communities across the metro area to replicate our model affordably.